Saturday, July 10, 2010

Mobile Payments ... Uuh?

There is a lot of buzz in the "mobile payments" space. But, of course, there is also a lot of BS. But, the issue for this post is simply the issue of the category name. Unfortunately this term has come to be used for such a wide variety of types of payments that it has totally lost its meaning. Just because a credit card processing app happens to sit on an iphone, does that really qualify as some kind of breakthrough? As they would say in S. CA - pleeeeeeeeeeeeeeeeeeeease!

Of course, if you are out looking for money or free PR, you want to be associated with a hot category. And the pundits just eat it up.

So, I have not written in awhile since I just switched to a Mobile Payments company. ha ha!

Actually, we are doing REAL mobile payments where the charge is placed on the wireless carrier bill, not just using some mobile device as a proxy for a credit/debit card.

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