There seems to be a new alternative payment solution showing up on the scene every day. This week, two new ones appeared. Mazooma and Noca. Where do they get these names from? I visited both sites and right off the bat there is a huge difference here. It is obvious that Mazooma is the more sophisticated company, at least from a marketing perspective. Noca's messaging is clearly techy orientated. What is "not exactly"? I have to pick on Mazooma's messaging. They claim you are paying in "real time". Well, need I say more? Awhile back I tried and commented on another player in this realm, eBillMe. While I was impressed, I experienced the downside of these solutions compared to paying with a Credit or Check card. The merchant is not going to release the merchandise until they actually get the money which is probably going to take 2-4 days. I bought something from Buy.com and since I was paying with eBillMe, the merchant put my order into a pending status whereas if I had paid with a Credit or Check card, they would have immediately released it for shipment. As it turned out, therefore, they ran out by the time they got the funds (or notified confidently enough that the funds were on the way) and I had to wait over a week for them to replenish their stock and ship the item.
The bigger question for all of these types of solutions is will the customer bite? Will they want to enroll and manage yet another account with another username/password for a service they will likely only be able to use at smaller merchants and therefore it has minimal utility.
Final note, I enrolled in Mazooma and of course, their email confirmation back to me got trapped by my ATT/Yahoo webmail SPAM filter. Surprised?